Business + product naming

I have multiple approaches to naming businesses and products. Sometimes, I take a more scientific approach using morphemes (a unit of language that can’t be broken down further like “pro”). For other brands, I use a more intuitive or emotional approach seeking out a name that lands strongly because it’s based either in a brand’s mission or origin story.

Written brand identity

The backbone of brand strategy is establishing your brand’s archetype (persona) and voice. Just like a visual brand is informed by colors, fonts, and logos that we're drawn to, a written brand identity (the words and tone of voice you use to communicate with your customers) has implications for how your customers feel about your brand and how your brand positions itself in our current climate.

Website copywriting + navigational flow

Websites are a main marketing channel for most businesses. I support my clients by guiding the navigational flow of their site, which includes both managing the overall narrative of the site on a macro level and writing the individual copy for each page.

Tagline creation

In a moment when scanning has replaced reading, which brings tears to my eyes, a one liner can be important.

General copywriting (includes mission statements and newsletters)

This is plug-in copy support for your website, product packaging, or other marketing channels (email newsletters, etc.). It includes mission statements and bios, where you tell your audience about the beating heart behind your vision or let people in on who you really are.